Client briefs

 What is a brief 

Sometimes a brief is written sometimes it’s verbal 

Types of briefs 

Formal - based on a meeting that has been scheduled and you talk to the client as planned ( formal ) , gets given a written document 

Informal - no meeting or documents how the client does still give his requirements 

Negotiated- talk to the client and deside together what should be in the brief and you consider what the client wants but also present your own ideas 

Briefs 

Contractual 

The brief is outlined with a contract of employment 

Tender 

A client published an advert making clear they need a media product to be created and requests bids from production companies. Production companies then send in their brief or pitch in response , detailing estimated costs , timescales , and how the product will be produced 

Commison 

A client hires a separate independent media company to create a media product for them . The media company will do their own research, create a proposal and do the planning for the project  . The product will be developed based on this . A commisoner from the client over sees all of this 

A good brief 

Show’s clients aims , clients audince , product usp and assets, desired platforms , deadlines. 

Bad brief 

- lacks information  and deadlines

Analysising client briefs 

Tools for analysing a brief 

Mind map - helps you connect ideas and bring your ideas together and expand on them 

Mood board - visual, helps people see what there idea may look like 

Blue-sky thinking - creative and ambitious ideas with no limits 

S.W.O.T analysis 

Strength - looking at strengths and possibilities in an idea 

Weakness - what are the weaknesses in the brief / idea limited funds / budget / deadline very soon 

Opportunities - analysising the opportunities for the client / company in particular a  idea ( work with client again )

Threats - analysis potential obstacles or threats to the idea - threats which come from outside context 

Strength, clear outlined instructions and very detailed 

Weakness ther is no budget there for I don’t know what I have work with 

Opportunities