freddie skinner unit 2

 Typical audince for line of duty  Older age demographic- 30 to 75 Gender - both men or women  Ethnicity- promotional material does not reflect diversity  Race - same as above  Social class- wide social class appeal  Arinan grande  Gender- femal Race - all  Age - 14-25  Class - all Ethnicity-  all  3 SEGMENTS ARE: PRIMARY SECONDARY TERTIARY ETC...       Why are audiences split in this way by media producers? It makes the product clearer   Why is target audience important??   Media production companies spend a lot of money correctly defining and identify their audience fir a product   If this is not done properly it won't be successful   To do this they profile the audience by looking at different demographic factors that come together to create a picture 0of the actual TA for the product     AUDIENCE DEMPOGRAPHICS:   • Gender • Race • Age • Class ...

 What is a brief  Sometimes a brief is written sometimes it’s verbal  Types of briefs  Formal - based on a meeting that has been scheduled and you talk to the client as planned ( formal ) , gets given a written document  Informal - no meeting or documents how the client does still give his requirements  Negotiated- talk to the client and deside together what should be in the brief and you consider what the client wants but also present your own ideas  Briefs  Contractual  The brief is outlined with a contract of employment  Tender  A client published an advert making clear they need a media product to be created and requests bids from production companies. Production companies then send in their brief or pitch in response , detailing estimated costs , timescales , and how the product will be produced  Commison  A client hires a separate independent media company to create a media product for them . The media company will d...

  How does the law effect media   - when producing a digital media , there is a wide range of legislation that affect the production  - some of these are acts of law  - some of these are legal issues  Freedom of information  - a law which allows you to access information in the public domain  Defamation law ( slander and libel)  - slander - this is when someone speaks badly about someone else - spreading lies , rumours or putting there reputation at risk  Libel - when rumours / gossip or negative statements are written  Intellectual property act  -   this law protects other peoples work and ensures that if it is used ,there is come back . Permission is always required when using other people’s content ; ideas , scripst , photos , music lyrics  Data protection act  - date - your personal online information  - a wealth of information stored digitally on everyone . It is important that this data is not accessed by o...

 Ethics in the media  - actions that are not illegal but they are wrong and disrespectful in human eyes The leveson inquiry  - phone hacking - illegal , unethical and a violation of privacy  - news of the world papers  - journalism-regulatory rules  - no actual law was broken but there was a huge breach of ethical considerations Areas of media effected by ethics  - codes of practice  - privacy rights  - public interest  - levels of violence  - representations of groups  Regulatory body’s   ASA - regulates the ads for ethical and legal issues  Bbfc- films  Vsc - gaming  Prs- music  Ipso - newspaper and magazines  W3C - internet  RAIAR - radio  Ofcom - telecommunications, tv , radio  

 - it is always important to appoint the right staff so you should get them to do a audit  Audit - everyone in the organisation righting down there skills   Audit for a short film  - producer  - director  - camera crew  - lighting and sound crew  - editor - ability to use a range of editing software  - advertisement team  - make up artist  - costume designer  - actors  - script writes  - set designer  : creativity , ability’s to use computer assisted design skills  - camera person - with camera production  Role of Production designer   - directors right hand man  - helps to create what a scene will visually look like  - everything that is physically required on set clothing props background  - understand and interpret the script - in order to create the world of the film  Challenges  - script changes  - making sure the budget lasts .  Facalites ,locations and...

 what finanncel options are there  - every project needs finance and this comes through streams of revenue , these come with risk , unpredictablity and return  things that can effect the type of finance that can be used / attracted  - size of organsation  - commercial / goverment  # revenue streams for production/short film  - ticket sales  - crowd funding - donations from people  - merchandise - tie ins from your film brings slow revenue into your organisation  - sponsorship  - franchising - payments from those who create franchise product , based on your original idea  - coroparte finance - when big componys give you money for your product  - advertising - componys pay me to advertise there movies  revenue streams = ways for a company to genreate revenue income   Identify one type of revenue stream that kamran could consider to make the website profitable and explains why this  may be an affective met...