Target audience

 Typical audince for line of duty 

Older age demographic- 30 to 75

Gender - both men or women 

Ethnicity- promotional material does not reflect diversity 

Race - same as above 

Social class- wide social class appeal 

Arinan grande 

Gender- femal

Race - all 

Age - 14-25 

Class - all

Ethnicity- 

all 

3 SEGMENTS ARE:

PRIMARY

SECONDARY

TERTIARY

ETC...

 

 

 

Why are audiences split in this way by media producers?

It makes the product clearer

 

Why is target audience important??

 

Media production companies spend a lot of money correctly defining and identify their audience fir a product

 

If this is not done properly it won't be successful

 

To do this they profile the audience by looking at different demographic factors that come together to create a picture 0of the actual TA for the product

 

 

AUDIENCE DEMPOGRAPHICS:

 

• Gender

• Race

• Age

• Class

• Ethnicity

• Psychographics- personality traits and interests and attributes

        .        Sexual orientation 

         . Mainstream & niche 

Geodemographic 

 - target audince in a particular geographic area who will have a specific interest in the product 

- e.g the indie film bait - filmed I’m cornwell about a fishing community, this had huge appeal with local community in Cornwall 

BBC radio Essex - regional attracts a geodemographic 

Mainstream. 

Mainstream audince - appealing to as wide an audince as possible- relevant to all media products 

Main stream I. Terms of as wide an audince ( demographic and even psychological and geodemographicakly )

       

Niche audince 

A smaller audince - in terms of product appeal 

Some media products are not of interest to everyone or a wide audince because they have a particular value to audiences in terms of special interest e.g products online /tv / radio film about environment 

Student 

Male