Type of date
Quantitative
- data that is easily quantified and therefore easy to analyse and measure
- answers tend to be short and limited
- questions seek out closed responses
Examples
- closed questions
- surveys
- page traffic
Qualitative
- data that is difficult to quantify and therefore takes longer to analyse
- answers are more detailed and better in quality
- questions are open ended
Examples
- observation
- open question
- case studied
This is a very incomplete post. Please organise and complete by using the notes from the slides located in Teams. Ensure you ask me if you are not sure about the meaning of some terms such as 'quantitative data'.
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